Internet marketing, otherwise known as online marketing, refers to advertising and marketing efforts that generally involve the use of the internet to make sales.
The most important rule in internet marketing is to know your customer. Ask yourself the two most important questions regarding your potential consumers:
(1) who are they and
(2) how long can you keep them committed to your products? Marketers devote time and effort to keep their products on top of the racks. However, only some of them are able to make it. One of their most common mistakes is selling the wrong product in the wrong market.
Every company has two important and indispensable assets: money and time. This is why marketers need to be on top of their game by spreading the word out. Internet is slowly becoming a household need and almost every person in the entire world is aware of that. In fact, almost all of the world’s population participate in social networking sites and online shops. Therefore, knowing that almost all persons have access to the internet daily, marketers must upgrade their strategies to suit these online users in order to utilize their capital.
In Internet Marketing, everyone in the World Wide Web is a consumer. For example, a teenager watching an ad while playing an application from his phone is a possible buyer. A lady on social media who may come across an advertisement for an appealing dress is a possible buyer. Even an old couple browsing an online shop searching for new things can also become buyers as well. Always keep in mind that brilliant marketing may make all the difference between people walking away instead of reaching for their credit cards.
It is imperative to be familiar with your market base. Knowing your market base will help you determine your marketing strategies. For example, teenagers who enjoy playing games on their phones or tablets usually come across video advertisements that play automatically. What should the advertisers do to get his attention to lead him to eventually buy the game? The answer is that they have to know what kind of games he is interested in. If the teenager is playing a Role-playing game, otherwise known as an RPG, they should strategically show a new RPG game that he may want to try.
Online clothing stores are another example. Netizens who view the homepage of online shops usually see good deals that are displayed. It is not rare to see the phrases “fifty percent off,” or “buy one take one,” on these homepages. The marketers behind this strategically use these deals to compel people to buy more than they usually do.
The way into successful marketing is through the art of convincing. For example, you are in an online store and you see expensive sneakers that you probably do not need. However, overcome by thought or idea of owning a lavish product, you are thus compelled to buy the pair of shoes you initially had no intention of buying. The marketers strategically placed that same sneaker in a place where a person like you will see it. Did it work? Yes, the marketers research their customer base. Their customers may either be children, adults, the elderly, the youth, and so on. Whoever and wherever they may be, they are most probably being targeted by different online marketers.
In a nutshell, marketers use their strategies to lure people in the internet. Remember that in marketing, time is money. Thus, every campaign, advertisement, and strategy comes at a price. The one thing you should put into consideration is your customers. Having due diligence of knowing your market’s wants and needs will render you a lot of time and money, although you’ll have to be ready to work hard to accomplish such an important task. Your customers should be your top priority, if not then why else should your online business exist?